<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Maend Communications]]></title><description><![CDATA[We help scientific institutes and high-tech companies communicate their work by telling stories from people to people.]]></description><link>https://www.maend.ch/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 10 May 2026 17:31:59 GMT</lastBuildDate><atom:link href="https://www.maend.ch/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Customer Story:  FHNW Institute for Data Science project communication]]></title><description><![CDATA[The FHNW Institute for Data Science runs projects that bridge research, industry, and education. Determined to increase their visibility, reduce project leaders’ workload, and improve the quality of science communication, the institute brought in Maend. A bonus benefit of the collaboration: internal people feel more motivated.]]></description><link>https://www.maend.ch/post/customer-story-fhnw-institute-for-data-science-project-communication</link><guid isPermaLink="false">69c0f47ce0fc71dfcfdf16df</guid><category><![CDATA[Customer Stories]]></category><pubDate>Mon, 23 Mar 2026 08:36:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_a4385f26256040208d6b81d3b48251b9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Theis Lien: “Charging electric vehicles is a hassle that can be fixed”]]></title><description><![CDATA[Electric vehicles can replace petroleum cars only if the charging network is dense and easy to use. Interview with Theis Lien of Enua.]]></description><link>https://www.maend.ch/post/theis-lien-charging-electric-vehicles-is-a-hassle-that-can-be-fixed</link><guid isPermaLink="false">66cf01279a4cc09b3e6b7ba5</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 29 Aug 2024 06:00:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_d3984523fef94ce98d1ce525a490c30f~mv2.jpg/v1/fit/w_960,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Arthur Woods: “We are transforming the fossil fuel age into a space energy age”]]></title><description><![CDATA[Arthur Woods  advocates for limitless clean solar energy from space using the Moon as a resource. We just need to raise CHF 100 billion.]]></description><link>https://www.maend.ch/post/arthur-woods-we-are-transforming-the-fossil-fuel-age-into-a-space-energy-age</link><guid isPermaLink="false">66a0ab5608d885ec4b2b311e</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 25 Jul 2024 06:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_59019dfe56df46a2bb729ce7dfb77ba1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Customer Story: DECTRIS Annual Report]]></title><description><![CDATA[DECTRIS outsourced its Annual Report to Maend, and we put the company's updated strategy and values into practical and digestible context.]]></description><link>https://www.maend.ch/post/customer-story-dectris-annual-report</link><guid isPermaLink="false">6690e8b2999a92c5690b4920</guid><category><![CDATA[Customer Stories]]></category><pubDate>Mon, 15 Jul 2024 06:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_7e8c84db1efa43c8a483278ba53e48bc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Customer Story: Navignostics values and website]]></title><description><![CDATA[Maend helped Navignostics transition from an excited startup to a professional organization with a human face.]]></description><link>https://www.maend.ch/post/customer-story-navignostics-values-and-website</link><guid isPermaLink="false">668690093e1ed8a88120df6b</guid><category><![CDATA[Customer Stories]]></category><pubDate>Mon, 08 Jul 2024 06:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_fb0ab877f7c1430cb560c9637a317cc8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Ilari Henrik Aegerter: “If you treat people like babies, they will act like babies”]]></title><description><![CDATA[Algorithms will never replace humans at software testing, says House of Test’s Managing Director Ilari Henrik Aegerter.]]></description><link>https://www.maend.ch/post/ilari-henrik-aegerter-if-you-treat-people-like-babies-they-will-act-like-babies</link><guid isPermaLink="false">6673d6c7ec4b072e81c8ed0b</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 27 Jun 2024 06:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_0209c352a6d04f519a9c2523c43ddead~mv2.webp/v1/fit/w_800,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Customer Story: Scanvio Medical kick-off]]></title><description><![CDATA[During a three-month sprint, Angina helped the medtech startup set up their basic marketing elements and hit the ground running.]]></description><link>https://www.maend.ch/post/customer-story-scanvio-medical</link><guid isPermaLink="false">6676bef0bebd5e5a758f6079</guid><category><![CDATA[Customer Stories]]></category><pubDate>Mon, 24 Jun 2024 06:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_3ed67590f12a4bcab6d3e3ed235863ba~mv2.png/v1/fit/w_1000,h_995,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Who’s your mommy? My process for writing interviews]]></title><description><![CDATA[Get a sneak peek at my writing process, distributed across four action-packed days.]]></description><link>https://www.maend.ch/post/who-s-your-mommy-my-process-for-writing-interviews</link><guid isPermaLink="false">66727635429db080b5b0a0fe</guid><category><![CDATA[Personal]]></category><pubDate>Thu, 20 Jun 2024 06:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_61af65cc98784744ab6821d2c943b5d6~mv2.jpg/v1/fit/w_612,h_408,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Communication matrix: How to organize your content and free your audience]]></title><description><![CDATA[This matrix helps you organize your marketing materials and stories so that your audience can access and digest it better.]]></description><link>https://www.maend.ch/post/communication-matrix-how-to-organize-your-content-and-free-your-audience</link><guid isPermaLink="false">665edf1e1c08868c7a2398b7</guid><category><![CDATA[Marketing tips]]></category><pubDate>Wed, 05 Jun 2024 06:28:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_b5e4d2a33c904740b5e984c9cac87508~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Thomas Käslin: “We want to make every cup of coffee environmentally positive”]]></title><description><![CDATA[Sustainable supply chains, profitable farming, and a better conscience for coffee drinkers are the promises of Cotierra CEO Thomas Käslin.]]></description><link>https://www.maend.ch/post/thomas-k%C3%A4slin-we-want-to-make-every-cup-of-coffee-environmentally-positive</link><guid isPermaLink="false">6655bde18d2938aa251f1f5c</guid><category><![CDATA[Future Makers]]></category><pubDate>Wed, 29 May 2024 06:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_cda9ca95eb7c462c8fb159130c2edc5a~mv2.jpeg/v1/fit/w_1000,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Go-To-Market Strategy: What it is and how we can help you get it done]]></title><description><![CDATA[A company launching a new product needs a good Go-To-Market strategy. Here's your guide to what you need and where Maend can support you. ]]></description><link>https://www.maend.ch/post/go-to-market-strategy-what-it-is-and-how-we-can-help-you-get-it-done</link><guid isPermaLink="false">664774d16b906be138550523</guid><category><![CDATA[Marketing tips]]></category><pubDate>Fri, 17 May 2024 16:05:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_99f65f8a211645f5b8a95207941cff3e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Maruška Strah: “Everything we do in space is to improve life on Earth”]]></title><description><![CDATA[Maruška Strah’s organization, Space Sustainability Rating, helps space actors navigate regulations and design sustainable space missions.]]></description><link>https://www.maend.ch/post/maru%C5%A1ka-strah-everything-we-do-in-space-is-to-improve-life-on-earth</link><guid isPermaLink="false">66310a300049e40d48e7ff57</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 02 May 2024 07:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_a405f24e3bbc4729b8b4a52861a6e989~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Maend joins global space communications network]]></title><description><![CDATA[Maend has become the first Swiss Affiliate Member of the global Space Communications Alliance (SCA). ]]></description><link>https://www.maend.ch/post/maend-joins-global-space-communications-network</link><guid isPermaLink="false">65e1a58c90d896c46d680541</guid><category><![CDATA[Maend updates]]></category><pubDate>Tue, 05 Mar 2024 07:00:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_9244b1df299849df9ab7e92698a05327~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Yulia Sandamirskaya: “Robots are the next big thing to improve our lives”]]></title><description><![CDATA[Yulia Sandamirskaya works between industry and academia to develop robots that can function in human environments.]]></description><link>https://www.maend.ch/post/yulia-sandamirskaya-robots-are-the-next-big-thing-to-improve-our-lives</link><guid isPermaLink="false">65dc6f6cad77492cc7e81245</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 29 Feb 2024 07:00:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_349ac440d89b486da158c99f37836665~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Melanie Aregger: “COVID-19 spurred leaps in respiratory diagnostics”]]></title><description><![CDATA[Melanie Aregger is the CEO and Co-Founder of Avelo - a company that wants to save lives with accessible respiratory disease diagnostics.]]></description><link>https://www.maend.ch/post/melanie-aregger-covid-19-spurred-leaps-in-respiratory-diagnostics</link><guid isPermaLink="false">65b0f50454a8745978b07266</guid><category><![CDATA[Future Makers]]></category><pubDate>Tue, 23 Jan 2024 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_684d865b65c4492f910d04691e34fddc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Nicolas Weber: “We want to build for real life, not for the lab”]]></title><description><![CDATA[Voltiris CEO and Co-Founder Nicolas Weber promises solar energy without changing the landscape or casting a shadow on growing crops.]]></description><link>https://www.maend.ch/post/nicolas-weber-we-want-to-build-for-real-life-not-for-the-lab</link><guid isPermaLink="false">659669b83e27966ba3dfc158</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 04 Jan 2024 08:32:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_c57ed04c72734e2f8cfd69a75ae23869~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Chloé Carrière: “We must help society trust science again”]]></title><description><![CDATA[Space influencer and science communicator Chloé Carrière fights misinformation with clear, accessible science content.]]></description><link>https://www.maend.ch/post/chlo%C3%A9-carri%C3%A8re-we-must-help-society-trust-science-again</link><guid isPermaLink="false">65684c22827d06f703d69271</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 30 Nov 2023 09:01:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_04c061aed59148129fe3a461f6c1d9f8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Nathalie Moral: “You can’t inspire climate action through blame”]]></title><description><![CDATA[Interviewing Nathalie Moral, CEO and co-founder of Clima Now – a foundation that believes in positive stories around climate solutions.]]></description><link>https://www.maend.ch/post/nathalie-moral-you-can-t-inspire-climate-action-through-blame</link><guid isPermaLink="false">6540a915fd62407e933ac413</guid><category><![CDATA[Future Makers]]></category><pubDate>Tue, 31 Oct 2023 07:31:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_3784881f556246f6b8d228ce1dce97c2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[For the love of science (fiction)]]></title><description><![CDATA[Our science and technology communications agency would not exist without the genre of science fiction.]]></description><link>https://www.maend.ch/post/for-the-love-of-science-fiction</link><guid isPermaLink="false">653621fc26785f1b571d81fa</guid><category><![CDATA[Personal]]></category><pubDate>Mon, 23 Oct 2023 07:47:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_fc0a7983df774be18635d84d76fe9ce3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item><item><title><![CDATA[Richard Clarke: “Happiness is like world peace: everyone claims to care but few really believe in it]]></title><description><![CDATA[Interviewing Richard Clarke, who founded IT outsourcing firm Secret Source because he wanted to make people happy.]]></description><link>https://www.maend.ch/post/richard-clarke-happiness-is-like-world-peace-everyone-claims-to-care-but-few-really-believe-in-it</link><guid isPermaLink="false">65151dc7527737eea86568ab</guid><category><![CDATA[Future Makers]]></category><pubDate>Thu, 28 Sep 2023 06:46:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/525efc_401b89189668499d97c5d6be18bff93c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Angina Herrmann</dc:creator></item></channel></rss>