Blueprint for your startup’s marketing

Scientific and deep-tech startups need to focus on product development, but you also need to think about building your marketing. That doesn’t mean (just) creating websites, pitch decks, and other collaterals; it means nailing down positioning and messaging and getting your co-founders and employees on board. We help you do that earlier and in a more affordable way.

Benefits of working with Maend

Affordable marketing expertise when you need it; no cost when you don’t
Less bureaucracy than with an in-house marketer
Choose strategy, implementation, or both – and change the mix at will

Recent happy customers

Customer Story: Navignostics values and website

Maend helped Navignostics transition from an excited startup to a professional organization with a human face.

Customer Story: Scanvio Medical kick-off

During a three-month sprint, Angina helped the medtech startup set up their basic marketing elements and hit the ground running.

What you need

1. Have the right conversations

You’ve been picky when choosing your experts: now make sure to use their expertise for the important stuff.

It’s easy to forget the big picture in the hustle and bustle of startup life. We ask the right questions, so that your team can find the right answers.

2. Prioritize the right things

You don’t have the marketing budget of large enterprises; you have to pick the most impactful channels and be crystal clear about what you want to say and to whom.

We at help you distill your message and choose the most useful ways to share it.

3. Implement well

The quality of your marketing materials reflects on the quality of your product.

You could hire a decent in-house creator to push out mediocre content, or you can get our specialist skills to fit your schedule and budget.

“It was really about the core of the business, who are the customers that we serve, what kind of value we bring to them and why, and what could be our business model. It was the first time that we co-founders talked about those.”

Stefan Tuchschmid, Scanvio Medical CEO and Co-Founder

“It's very hard to do marketing collaterals without knowing and distilling the purpose and mission of the company. The fact that we did both purpose and collaterals during three months is really amazing.”

Stefan Tuchschmid, Scanvio Medical CEO and Co-Founder

“We now have a super cool website that describes our services to clinicians and research partners. It also really gives us a personal face, because all the photos are of our people working. In quality, this was a quantum leap from our previous website.”

Jana Fischer, Navignostics CEO and Co-Founder

Let's have a talk!

How we do it

Ongoing marketing support

If you need consistent support to run and implement your marketing, we can offer you a fractional CMO and a fully customizable implementation package with a monthly retainer. For the cost of one marketer, you get access to a senior marketing leader and multiple specialists. We also offer a three-month discovery package for startups to set up their marketing basics.

Price example: Fractional CMO from CHF 4,000 / month

Go-To-Market support

If you’re preparing for a product launch, you’ll need a good Go-To-Market Strategy. While we won’t promise to take on the entire burden (your core expertise is needed here!), Maend is a partner that can help you through the entire campaign.

Price example: Positioning workshop and value statements from CHF 2,500

Ad hoc services

If you don’t want to commit to a monthly retainer or a campaign, we can help you

have the right conversations by organizing workshops with our team,
prioritize the right things by helping you put together a simple and actionable marketing strategy, or
implement well by creating amazing content for you.

Price example: Customer interview video from CHF 7,000

Book a discovery call

Giving a voice to future makers